Is Google Ads a good fit if I haven't run paid search before?

Usually yes, if there's existing organic search demand for what you sell. We'll tell you honestly in the audit if search volume doesn't support it — that happens more than agencies like to admit.

How much should I budget for ad spend?

It depends on your market and average order value, but most clients start testing with $2,500-$5,000/month in spend, separate from our management fee.

Do you manage Performance Max campaigns?

Yes, alongside standard Search and Shopping campaigns, with a clear view into which channel within PMax is actually driving results — not just a single blended number.

Will you also look at my landing pages?

Yes. We review load speed, form friction, and message match between ad copy and page copy, and flag anything that's likely capping your conversion rate.

How is reporting delivered?

A live dashboard plus a monthly written summary and call, covering cost per acquisition by campaign, spend pacing, and what changes we're making next.

Google Ads accounts that convert intent into pipeline, not just clicks

Search works best when someone is already looking for what you sell. We structure campaigns around buyer intent and cut the keywords that just burn budget.

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Google Ads

Client trend over time

Real client result

+312%

qualified leads in 90 days

Signs you need this

If any of this sounds familiar, it's worth a conversation

Your cost-per-click keeps climbing and conversions haven't

Broad match keywords without negative lists are the usual culprit. You're paying for searches that were never going to convert.

You can't tell which keywords actually turn into revenue

Click-based reporting hides the real story. Without offline conversion tracking or CRM integration, you're optimizing toward the wrong number.

Your Shopping feed hasn't been touched in months

Product titles, GTINs, and custom labels drive Shopping performance more than bids do. A stale feed quietly caps your results.

Your site converts traffic, but not from ads

Google Ads works best when your product already converts — if your site leaks traffic, we flag that before we spend a dollar on clicks.

What's included

What you actually get every month

Keyword and intent research

Search term mining tied to your actual sales data, not volume alone

Campaign build across formats

Search, Shopping, Performance Max, Display, and YouTube where relevant

Negative keyword management

Ongoing search term review to cut wasted spend, reviewed weekly

Conversion tracking setup

GA4, offline conversion imports, and call tracking where needed

Shopping feed optimization

Titles, attributes, and custom labels rebuilt for Shopping and PMax

Monthly performance report

Cost per acquisition, ROAS, and search term insights explained in plain language

Process

How we run google ads

Account and conversion audit

We check tracking accuracy first — bad data makes every decision after it wrong.

Intent mapping

Keywords grouped by buying stage so budget goes toward people ready to act.

Campaign build and launch

Structured campaigns with a testing budget before we open the spend fully.

Weekly optimization

Bid, budget, and negative keyword adjustments based on real conversion data.

Monthly report and roadmap call

What worked, what we're cutting, and what we're testing next.

+312%

qualified leads in 90 days

A B2B SaaS company was spending on broad match with no negative keyword list. After a full rebuild around buyer intent, qualified leads tripled without an increase in budget.

— B2B SaaS company, United Kingdom

Read the full case study

Pricing

Flat monthly retainer, scoped to account complexity

Pricing is based on the number of campaigns and markets we manage, not a percentage of spend. You always know what you're paying before the month starts.

Retainers start at $1,800/month for single-market accounts.

All pricing in USD.

FAQ