We started as an in-house team that got tired of vague agency reports
Ingrade Media was founded in 2018 by two people running paid acquisition and product for e-commerce brands. The agency exists because most vendors we hired ourselves couldn't explain their own numbers. We built the reporting we wished we'd had.
Founded 2018 · 27+ countries served
Ad spend managed
Clients served
Countries
Average client ROAS
Three things that shape every account we run
Say the honest thing, even when it costs the sale
If your product doesn't convert yet, we'll say so before taking your ad budget. Short-term revenue from a bad-fit client costs more in refunds and reputation than it's worth.
Numbers over adjectives
Every recommendation we make is tied to a specific number from your account or site, not a general best practice pulled from a blog post.
You should understand your own account
We explain what we're doing and why in plain language. If you can't explain your own strategy back to your team, we haven't done our job.
The people who'll actually work on your account
Priya Nandakumar
Co-Founder & CEO
New York, US
Started Ingrade Media in 2018 after running paid acquisition in-house for two e-commerce brands and getting tired of watching agencies hide behind vague reports.
Tomas Vidal
Co-Founder & Head of Paid Media
Lisbon, Portugal
Oversees every Meta and Google Ads account from a media-buying background at two performance agencies. Still reviews every account personally before month-end reporting goes out.
Ade Okafor
Head of Engineering
London, UK
Leads the development team across app, Webflow, WordPress, and custom-coded projects. Previously built product at two Series B startups before joining full-time in 2020.
Hana Suzuki
Head of Client Strategy
Singapore
Runs the APAC and Australia account portfolio and built the reporting framework every account manager now uses across the agency.
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