2.1x
ROAS improvement in 60 days
GlowTherapy Skincare
A DTC skincare brand spending $40K/month at a 1.6x ROAS moved to 3.4x after a creative and tracking overhaul.
The challenge
GlowTherapy was running Meta ads with three static creatives that hadn't changed in four months. Cost per purchase had climbed 60% quarter over quarter, and their pixel wasn't paired with Conversions API, so iOS 14.5+ was hiding a large share of their conversion data.
What we did
- Rebuilt server-side tracking with Conversions API to recover lost signal from iOS opt-outs.
- Produced 14 new ad variations across 4 creative angles, tested against a fixed budget before scaling anything.
- Split Advantage+ shopping campaigns from manual retargeting to compare performance cleanly.
- Shifted budget weekly toward the two winning angles once statistical significance was reached.
“We went from a 1.6x to a 3.4x ROAS on Meta in two billing cycles. The weekly dashboard actually explains why numbers moved, which no past agency did.”
GlowTherapy Skincare
Over 60 days
3.4x
ROAS, up from 1.6x
-38%
Cost per purchase
Results (60 days)
3.4x
ROAS, up from 1.6x
-38%
Cost per purchase
14
New ad variations tested
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