FormFit Studios

The challenge

FormFit posted inconsistently across three locations with no shared content calendar, and had no way to tell whether social activity was contributing to trial sign-ups.

What we did

• Built a shared content calendar around 4 recurring content pillars across all three studio locations.
• Produced and scheduled 18 posts per month across Instagram and TikTok, batched to stay consistent.
• Added a tracked link in every bio and story to measure profile-to-website clicks directly.
• Ran a monthly content review to double down on the formats driving trial sign-ups, not just likes.

“Profile-to-website clicks more than tripled once we had an actual content calendar instead of posting whenever someone remembered to.”