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WordPress Development

-68%

page load time after plugin cleanup

BrightPath

A local services franchise had 41 active plugins and a 6-second load time; a full rebuild and consolidation cut load time by more than two-thirds.

The challenge

BrightPath's franchise locations shared one WordPress install with 41 active plugins, several of them redundant or abandoned. Load times averaged 6 seconds and two locations had been briefly flagged for malware in the past year.

What we did

  • Audited every plugin, removing 26 that were redundant, unused, or a security risk.
  • Rebuilt key templates on a lightweight custom theme instead of the previous heavy page builder.
  • Hardened login security and set up an offsite backup schedule tested for actual restore, not just storage.
  • Configured Rank Math properly across all franchise location pages, which had been left on defaults.

โ€œOur site had gotten unmanageable and slow. The rebuild is faster, safer, and finally something we understand.โ€

Photo of Marcus ReyesMarcus ReyesFranchise Operations Lead, BrightPath

Results (6 weeks)

-68%

Page load time

26

Redundant plugins removed

0

Security incidents since rebuild

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