-68%
page load time after plugin cleanup
BrightPath
A local services franchise had 41 active plugins and a 6-second load time; a full rebuild and consolidation cut load time by more than two-thirds.
The challenge
BrightPath's franchise locations shared one WordPress install with 41 active plugins, several of them redundant or abandoned. Load times averaged 6 seconds and two locations had been briefly flagged for malware in the past year.
What we did
- Audited every plugin, removing 26 that were redundant, unused, or a security risk.
- Rebuilt key templates on a lightweight custom theme instead of the previous heavy page builder.
- Hardened login security and set up an offsite backup schedule tested for actual restore, not just storage.
- Configured Rank Math properly across all franchise location pages, which had been left on defaults.
โOur site had gotten unmanageable and slow. The rebuild is faster, safer, and finally something we understand.โ
BrightPath
Over 6 weeks
-68%
Page load time
26
Redundant plugins removed
Results (6 weeks)
-68%
Page load time
26
Redundant plugins removed
0
Security incidents since rebuild
Get a free audit of your current marketing
Send us what you're running today. We'll tell you what's working, what's leaking budget, and where we'd start โ no obligation to sign anything.
Get my free audit